Our Story

Our Story - Jane and Juno

In a world that constantly chases "bigger, better, faster," Jane and Juno was born from a different vision: to create something intentional, meaningful, and lasting.

What began as a simple idea has evolved—through years of thoughtful design and small-batch production—into a community of people who share our values: quality over quantity, timeless over trendy, and meaningful over disposable.

We believe in releasing only a few products each year because perfecting the essentials takes time. Every Jane and Juno bag is carefully designed, meticulously crafted, and built to move with you through all the chapters of your life.

From day one, Jane and Juno has been completely self-funded, with no outside investors. This freedom allows us to grow at our own pace and stay true to what matters most: creating the best bags possible while ensuring that every person involved in the process is treated with care and respect.

At its heart, Jane and Juno is a love letter to dreamers everywhere. We exist to champion mindful design, inclusivity, and sustainability, all while creating modern, functional, and beautiful bags that make you feel at home in your everyday life.